Yield on cost

The long-term holder's number: today's annual dividend divided by your purchase price. A stock bought years ago at ₹500 now paying ₹40/year yields 8% on cost even if the market yield is 2%.

Yield on cost
Current market yield
Annual income on holding
Income per ₹1 lakh originally invested

Find a company's trailing 12-month dividend on its ExDate page — the second stat card.